45 CFR §156.225
Verified against eCFR.gov as of June 20, 2026View official text on eCFR.gov ↗
A QHP issuer and its officials, employees, agents and representatives must—
- (a)State law applies. Comply with any applicable State laws and regulations regarding marketing by health insurance issuers;
- (b)Non-discrimination. Not employ marketing practices or benefit designs that will have the effect of discouraging the enrollment of individuals with significant health needs in QHPs; and
- (c)Plan marketing names. Offer plans and plan variations with marketing names that include correct information, without omission of material fact, and do not include content that is misleading.