7 CFR §66.108
Verified against eCFR.gov as of June 20, 2026View official text on eCFR.gov ↗
The regulated entity must not charge a person any fee to access the bioengineered food information through text message and must comply with the requirements described in this section.
- (a)The label must include this statement “Text [command word] to [number] for bioengineered food information.” The number must be a number, including a short code, that sends an immediate response to the consumer's mobile device.
- (b)The response must be a one-time response and the only information in the response must be the appropriate bioengineered food disclosure described in § 66.102 or § 66.116.
- (c)The response must exclude marketing and promotional information.
- (d)A regulated entity that selects the text message option must comply with the requirements of this paragraph (d).
- (1)The regulated entity must not collect, analyze, or sell any personally identifiable information about consumers or the devices of consumers.
- (2)The regulated entity must not use any information related to the text message option for any marketing purposes.
- (3)If any information must be collected to carry out the purposes of this part, the information must be deleted as soon as possible and not be used for any other purpose.