1. LawStack
  2. Title 16 - Commercial Practices
  3. Chapter I - FEDERAL TRADE COMMISSION
  4. Subchapter B - GUIDES AND TRADE PRACTICE RULES
  5. Part 23 - GUIDES FOR THE JEWELRY, PRECIOUS METALS, AND PEWTER INDUSTRIES
  6. 16 CFR § 23.26
16 CFR § 23.26
Misrepresentation as to varietal name
February 12, 2021
CFR

(a) It is unfair or deceptive to mark or describe an industry product with the incorrect varietal name.

(b) The following are examples of markings or descriptions that may be misleading:

(1) Use of the term “yellow emerald” to describe golden beryl or heliodor.

(2) Use of the term “green amethyst” to describe prasiolite.

Note to §23.26: A varietal name is given for a division of gem species or genus based on a color, type of optical phenomenon, or other distinguishing characteristic of appearance.

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§ 23.25 Misuse of the words “ruby,” “sapphire,” “emerald,” “topaz,” “stone,” “birthstone,” “gem,” “gemstone,” etc
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§ 23.27 Misuse of the words “real,” “genuine,” “natural,” “precious,” etc

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