As used in this subpart—

Advertisement, means any single message prepared for placement in communication media, regardless of the number of placements.

Publication means—

(1) The placement of an advertisement in a newspaper, magazine, trade or professional journal, or any other printed medium; or

(2) The broadcasting of an advertisement over radio or television.

[48 FR 42119, Sept. 19, 1983, as amended at 66 FR 2127, Jan. 10, 2001; 84 FR 19841, May 6, 2019]